Choose and connect channels
Understand which channel to connect for each goal, what ready means, and when copy/export is safer than direct publishing.
In AdSpark, channels prepare and distribute a campaign after review. Email covers Gmail or external SMTP, Meta covers Facebook Page and Instagram Business, and Google Business covers local posts. LinkedIn can be connected separately, while WhatsApp stays cautious: the message is useful to copy when the Business Cloud API is not configured.
Use Email to reach known contacts, send an offer, or re-engage an audience you already collected.
Meta
Use Meta to publish on Facebook and Instagram when the page and Business account are eligible.
Google Business
Use Google Business for local information visible from the business profile.
Choose by goal
The right channel depends less on technology than on the action you expect. AdSpark can prepare several variants, but each destination still needs review.
Bring customers back
Email is best when you have a clean list and a reliable sending address.
Show something new
Facebook and Instagram help make an offer visible, especially with a product or venue image.
Inform locally
Google Business fits opening hours, events, local offers and business updates.
Direct relationship
LinkedIn and WhatsApp can help, but check their status in the app before relying on direct publishing.
What ready means
Settings > Channels shows a state per destination. A ready channel does not publish automatically: it only enables an action from the editor or planning after your approval.
Ready connection
The connection and active destination are enough to send, publish or schedule from an approved campaign.
Finish setup
A permission, page, profile or Business account still needs to be selected or renewed.
No access yet
Start OAuth or configure SMTP depending on the channel.
Copy or draft
Content can be prepared, but direct publishing is unavailable in the current state.
Before publishing
Generating a Spark does not distribute anything by itself. Before each send or publish action, review the copy, image, destination, date and channel limits.
Human approval
The editor keeps a visible step before Send, Publish, Schedule, Copy or Export.
Active destination
Check the right email address, Meta page, Google Business profile or social account.
Copy / export
If the channel is not ready, keep the draft and use copy/export when that is more reliable.
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