Free tool · small-business marketing audit

Run a practical digital marketing audit for your small business.

Answer 15 evidence-based checks across your offer, local visibility, content, customer follow-up, and measurement. The self-audit calculates a score, identifies the weakest areas, and recommends the next three actions and the right free AdSpark tools. It does not crawl your website or replace a technical SEO audit.

Updated August 6, 2026

Free tool · small-business marketing audit

0/15 checks answered

Foundations

Our main offer and ideal customer are written clearly.

Every campaign has one useful destination and next action.

Prices, availability, claims, and contact details have an owner and review date.

Visibility

Our website and Google Business details are current and consistent.

Customers can find a page that answers their main buying questions.

We have a repeatable way to request and respond to genuine reviews.

Content

We publish useful proof, answers, and offers on a sustainable rhythm.

One approved idea is adapted for email, social, and local channels.

We maintain a 30-day topic reserve with owners and deadlines.

Customer follow-up

We collect contact permission and can reach past customers appropriately.

New enquiries receive a clear and timely follow-up.

We have a useful reactivation or repeat-purchase message.

Measurement

Campaign links and destinations identify the source when practical.

We track enquiries, bookings, sales, or repeat business—not reach alone.

We review results at a fixed date and decide what to keep, change, or stop.

A self-audit that ends with decisions, not a generic score

Each answer is scored locally in your browser. The result separates foundations, visibility, content, follow-up, and measurement so one strong channel cannot hide a critical gap elsewhere.

1. Check

Answer from current evidence, not what the business plans to do.

2. Prioritise

Fix the weakest high-impact area before adding another channel.

3. Act

Use the linked tool to complete one measurable action in the next 30 days.

What the audit checks

Foundations

Clear offer, audience, destination, and next action.

Execution

Local visibility, useful content, and customer follow-up.

Control

Ownership, measurement, consent, and a review rhythm.

What should a small-business digital marketing audit include?

A useful audit checks whether the offer is understandable, customers can find and trust the business, content answers buying questions, enquiries and existing customers receive appropriate follow-up, and outcomes are measured. It should separate these areas so a busy social feed cannot conceal a broken destination or missing sales follow-up.

Offer, ideal customer, destination, and next action.
Website, local profile, proof, reviews, and useful answers.
Content rhythm, email permission, enquiry follow-up, attribution, and review dates.

U.S. Small Business Administration: marketing and sales guidance

How do you turn an audit score into a 30-day plan?

Start with the lowest-scoring category that can affect revenue or trust. Choose one owner, one measurable outcome, and one completion date. Fix the destination and measurement before increasing publishing volume. Re-run the same checklist after 30 days and compare evidence, not confidence.

Days 1–7: correct one missing foundation or customer path.
Days 8–21: complete one repeatable content or follow-up routine.
Days 22–30: measure enquiries or sales and decide what to keep.

Build the next 30/60/90-day plan Set a conservative marketing budget

Frequently asked questions

Is the tool really free and available without an account?

Yes. Calculation or generation is immediate, with no account and no email address.

Does AdSpark receive what I enter?

No. Values entered stay in your browser. AdSpark records only an anonymous usage event with the tool name and language, never your amounts or text.

Is this a website or SEO audit?

No. It is a digital marketing self-assessment for a small business. It does not crawl code, backlinks, rankings, analytics, or Search Console. Use a technical SEO audit separately for those checks.

Does the audit score prove that my marketing is effective?

No. It measures whether practical controls and routines are in place based on your answers. Confirm effectiveness with enquiries, bookings, sales, repeat purchases, costs, and evidence from the same period.

Does the tool publish automatically?

No. It prepares a structure for you to review, complete with verified facts, and publish yourself.